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Studentify Brand
ColorsTypographyVoice & ToneDownloads
Download Kit
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Studentify

Brand Identity

“Your second brain” — Our visual language, design principles, and downloadable assets for partners and press.

View Assets

Questions? brand@studentify.co.za

Color Palette

Click any value to copy to clipboard.

Studentify Blue

Primary CTA, highlights, key elements

Brand Purple

Secondary accents, gradient end, supportive elements

Studentify Blue

Tertiary accents, hover states

Gradients

primary

hero

soft

Neutral Colors

Neutral Dark

Headings, body text

Neutral Medium

Secondary text, captions

Neutral Light

Backgrounds, subtle fills

Typography

Sora

Headings & displayweights: 600, 700, 800

The quick brown fox

H1 — 32px / weight 800 / line-height 1.2

The quick brown fox

H2 — 28px / weight 700 / line-height 1.2

The quick brown fox

H3 — 24px / weight 700 / line-height 1.2

The quick brown fox

H4 — 20px / weight 600 / line-height 1.2

Inter

Body & UI textweights: 400, 500, 600, 700

Studentify helps students organise their academic life with AI-powered notes, flashcards, and study tools — all in one place.

XL — 20px / weight 400 / line-height 1.5

Studentify helps students organise their academic life with AI-powered notes, flashcards, and study tools — all in one place.

LG — 18px / weight 400 / line-height 1.5

Studentify helps students organise their academic life with AI-powered notes, flashcards, and study tools — all in one place.

Base — 16px / weight 400 / line-height 1.5

Studentify helps students organise their academic life with AI-powered notes, flashcards, and study tools — all in one place.

SM — 14px / weight 400 / line-height 1.5

Heading font: Sora on Google Fonts

Body font: Inter on Google Fonts

Voice & Tone

Voice — what we are

Professionalacademictrustworthy

Tone — how we sound

Approachableintelligentcalm

✓ Do

  • ✓Use clear, direct language
  • ✓Acknowledge academic rigor
  • ✓Show empathy for student challenges
  • ✓Focus on productivity and trust
  • ✓Be concrete with examples

✗ Don’t

  • ✗Aggressive marketing language
  • ✗Overly casual slang
  • ✗Technical jargon without explanation
  • ✗Gamification language (avoid "level up")
  • ✗Hype-driven messaging

Our tagline

“Your second brain”

Download Assets

Everything you need to use Studentify branding correctly.

Brand Kit

Colors, typography, spacing, and guidelines in a single ZIP archive.

ZIP·~4 KB

Brand Guidelines

Comprehensive brand standards document — voice, colors, type, spacing.

HTML·~8 KB

Color Palette

Full palette with HEX, RGB, HSL values and usage context.

JSON·~1 KB

Spacing Scale

xs4px
sm8px
md16px
lg24px
xl32px
2xl48px
3xl64px

© 2026 Studentify • studentify.co.za • brand@studentify.co.za